On May 9, the winners of the 2026 A' Design Award in Italy were announced. JFR Studio’s work, NOC - Aura Park, claimed the Gold Award. We are delighted to share this great news with you all.

The A' Design Award is a highly respected international, jury-judged and academic accolade that recognizes outstanding designed products, projects, services and design works. Launched in 2008, this international jury award honors exceptional creativity across diverse sectors ranging from industrial design and architecture to consumer goods, communications, digital products, fashion and service innovation. Each year, through a rigorous, impartial and merit-based judging process led by a large panel of distinguished academics, industry elites and influential journalists, the A' Design Award celebrates world-leading designers, brands, enterprises, creative agencies, architects and innovators globally.

NOC - Aura Park is conceptualized as an immersive surreal leisure destination. One of the core explorations of the project lies in realizing the interactive integration of physical space and virtual dimensions through design, construction and visual technologies. Artistic ethereal sculptures, landscapes and water installations are orchestrated as a whole with interactive sound effects, lighting and animations, delivering visitors a multi-sensory experience filled with a sense of transcendence, euphoria and transformation.